Marketing Effectiveness
How do your expand your community reach?
How can you distinguish your organization from others?
How do you raise awareness of your cause?
An effective marketing strategy can help your non-profit increase awareness, enhance your reputation, and build a loyal support base.
Endeavour can help you develop a marketing strategy that puts limited resources to their best use and gives you a competitive advantage in the communities you serve.
We consult on:
Client/Member Segmentation
Are you targeting the right groups of clients/members with the right services?
Endeavour consultants can help your organization identify underserved markets and develop a focused strategy to direct resources where they will have the most impact.
Branding
Is your brand still meaningful? Is it distinctive from others?
Your brand is your non-profit’s crucial point of difference. And Endeavour can assist in developing or updating your brand to create stronger organizational cohesion and greater social impact.
Pricing
Are your program fees too high? Membership fees too low?
We can help your organization strike the right balance between costs and revenues by identifying the pricing structure that best captures the value you bring to clients.
Outreach
What’s the best way to reach out and engage your target audiences? Is social media right for you?
Our consulting teams can assist in identifying the best channels to reach your target groups, and develop an outreach strategy that will increase your organization’s exposure and impact.
Feasibility Study
Should you invest additional time and resources in this marketing idea? Is this promotional campaign ready to roll out?
Our consultants can provide an objective assessment of your proposed marketing strategies to test enthusiasm for concepts, reduce the risks of failure and enhance opportunities for success.
