Endeavour is led by an executive team with diverse skills and experiences from the non-profit sector, consulting and industry.
Senior Leadership Team
Andrea Wong, Co-Founder & President
As Founding President, Andrea provides strategic vision and leadership for Endeavour. She works closely with the Board of Directors and Senior Leadership Team to expand the organization’s impact, including partnering with the community and business to advance pro bono and skills-based volunteering in Canada.
It was through her volunteer consulting experience in university that Andrea developed a greater understanding and appreciation of both the challenges and opportunities in the non-profit sector. This inspired her to create Endeavour to engage the talents of the community to improve the sector’s capacity and impact. Recognized for her pioneering work in the pro bono field, Andrea is a Global Pro Bono Fellow of Taproot Foundation and BMW Foundation, represented Canada at the inaugural Global Pro Bono Summit in 2013, and represents Endeavour in the Canadian Pro Bono Network and Global Pro Bono Network. Andrea’s varied work experience spans the non-profit, public and corporate sectors, including community investment at United Way Toronto & York Region, health finance and research at the Ontario Hospital Association, and business policy and fund governance at RBC Global Asset Management.
Andrea holds a Master of Public Policy, Administration and Law from York University and a Bachelor of Commerce with High Distinction from the University of Toronto.
Ada Tsang, Co-Founder & Vice-President, Talent and Strategy
Ada Tsang is Co-Founder and Vice-President of Talent and Strategy at Endeavour. In her role, she works closely with the President and Board of Directors on the development, implementation and monitoring of the organization’s strategic directions, and oversees the development and execution of talent acquisition, development and retention strategies that meet organizational objectives.
With a keen interest in both the non-profit and public sectors, Ada has been actively involved in the community. She volunteers as a board member at the Four Villages Community Health Center and has acted as Quality Improvement Lead for the Hospital for Sick Children and a pro-bono consultant with the University of Toronto’s Volunteer Consulting Group. Through her work at Endeavour, she looks forward to enabling more non-profit organizations to not only achieve their goals, but also make a lasting impact in the communities that they serve.
Ada currently works as Project Manager for the Regional Geriatric Program of Toronto at Sunnybrook Health Sciences Centre. Her previous experiences include working as a Consultant in Deloitte Consulting’s National Health Services practice and as a Patient Safety Consultant at the Ontario Hospital Association.
Ada holds an MHSc Health Administration degree and a Bachelor of Applied Science and Engineering (Engineering Science) degree, both from the University of Toronto. Ada is a 2016/17 Fellow in the AFP Inclusion and Philanthropy Fellowship program.
Jeannette Ng, Vice-President, Consulting
As Vice-President of Consulting, Jeannette oversees Endeavour’s consulting practice. She leads a team of executives in client relations, project scoping and project management. Jeannette joined Endeavour in 2008 as a consultant, and expanded her involvement across five project rounds in client-facing and internal roles including engagement manager, knowledge broker, and member of the client selection and case competition committees.
Jeannette is a strong advocate of the value that Endeavour brings to its clients and volunteers through each engagement, and the resulting positive community impact. She brings her expertise in strategic development and operational management to support continuous improvement in Endeavour’s client and project management processes.
Currently, Jeannette is a Privacy and Information Security Analyst with Health Shared Services Ontario. Previously a Senior Information Management Policy Advisor with the Ontario Ministry of Health and Long-Term Care, she was the branch lead for the Health Links initiative and was responsible for providing strategic advice to support information management and patient privacy protection in Ontario’s healthcare system. She also has operational experience from NexJ Systems, an entrepreneurial information technology firm in the private sector.
Jeannette holds a Bachelor of Applied Science and Engineering (Engineering Science) degree from the University of Toronto.
Katherine Choi, Vice-President, Marketing and Communications
As Vice-President, Marketing and Communications at Endeavour, Katherine marries her vast experience in marketing and brand management with her passion for the non-profit sector. Having been with Endeavour’s Executive Team since 2008 in various leadership roles, she is no stranger to the power of Endeavour’s unique business model and its ability to engage talented individuals to problems faced by an underserved sector.
Katherine’s keen interest in the non-profit sector can be traced back to her work in Ghana, Africa shortly after earning her MBA. There she worked with an NGO to modernize the businesses practices employed by hundreds of regional industrial workshops. After returning to Toronto, she remained engaged with non-profits for over 10 years, including serving as advisor and board member of a women’s advocacy group. To this day, she still admires how non-profits do so much with so little and is always looking to lend a hand.
Marketing and branding is Katherine’s professional expertise. She has managed the brands and international product portfolios of world-class organizations including Heinz, Fisher Price, and most recently, Canada Bread. Prior to brand management, she worked at a digital marketing agency where she developed marketing campaigns and advertising strategies for Fortune 500 companies.
Katherine holds an MBA and a Bachelor of Applied Science and Engineering (Chemical Engineering) degree from the University of Toronto. Her interests includes real estate investing and travelling. She is passionate about environmental work and animal welfare.
Nouman Mufti, Vice-President, Information Technology and Information Management
As Vice-President, Information Technology (IT) and Information Management (IM), Nouman is responsible for leading and managing the development and implementation of Endeavour’s IT and IM strategies and plans to support day-to-day operations and to build the organization’s capacity for growth and sustainability. Impressed by how Endeavour is leveraging the knowledge and skill set of professionals for the benefit of non-profit organizations, Nouman looks forward to contributing his skills in the technology arena to help the organization grow.
Over the past 20 years, Nouman has held progressive roles as Project Director, VP of Professional Services and CIO in large corporations and SMBs. Currently, he is a managing partner at 4Growth Inc. where he is responsible for all IT related projects and services. With a track record of 22 years in strategic planning, business development, project management and product delivery, Nouman has also led teams of professionals in a variety of industries, markets and environments. He has designed, deployed and managed ERPs and SCM solutions including SAP, JDEdwards, Oracle Financials, Manhattan WMS, Teradata DCM, Microsoft Dynamics and BI. He in now involved in current technologies including cloud computing, Saas, big-data, e-commerce, mobile computing and predictive analytics.
Nouman holds a MBA from the University of Toronto.
Anna Dopico, Co-Director, Training and Development
As Co-Director of Training and Development, Anna works with the Executive Team to develop and facilitate the execution of Endeavour’s volunteer orientation, training and development program.
Before joining the Executive Team in 2015, Anna volunteered with Endeavour as an Engagement Manager. As an Engagement Manager, she held responsibility for ensuring consulting engagements met client’s expectations and for fostering a learning environment. Endeavour’s focus on helping non-profits improve their organizational capacity and community impact is what motivated Anna to become involved with Endeavour.
Anna brings over 20 years of management experience with expertise in strategy planning and execution, as well as in large scale transformation and change. She has experience in financial services, retail, sports manufacturing, education, and health industries. Anna has also held a part-time teaching position as a result of her passion for learning and facilitation.
Anna holds an Executive MBA from Kellogg-Schulich, a Chartered Director designation and holds Project Management Professional and Risk Management Professional designations from the Project Management Institute.
Emily Ho, Director, Marketing and Communications
As a marketing professional with over 10 years’ experience working on global brands, Emily is excited to be part of the Endeavour Executive team as the Director of Marketing & Communications. In her role, Emily is responsible for building the marketing communication strategy and furthering Endeavour’s growth. While getting her feet wet and having a fun and amazing experience as a consultant within a number of Endeavour’s client engagements, Emily joined the marketing team to continue her pro bono commitment to our non-profit organization.
Currently, Emily is a Learning Business Partner at TD Bank. Leveraging her marketing and business expertise, she is responsible for helping to drive the talent strategy at TD. Previously, Emily held marketing roles in strategy, campaign planning, marketing effectiveness, and customer experience at HSBC Bank Canada and D+H, a global Fintech company.
Fully armoured, this MBA graduate with a marketing specialization and a Bachelor of Science degree in Neural Computation, Emily is a talented holistic thinker. Emily enjoys applying her creativity, analytical and problem solving skills in her personal and professional life. She brings high energy to the team and is passionate about helping others succeed and achieve their goals. Whether it’s a non-profit organization, a team, or an individual – Emily enjoys diving in to understand where the need is and helping to develop a solution that achieves results. Did we tell you that Emily loves to travel around the globe too!
Igor Skapinker, Director, Information Technology
Igor joined Endeavour as the Director of Knowledge Management in 2011. In this role, he developed and enhanced the platforms to provide knowledge sharing and retention within the organization.
In 2014 he moved to Director of Information Technology role. In this role, Igor is responsible for developing and implementing an IT roadmap to support Endeavour’s strategic growth. He is also responsible for managing the development and maintenance of web applications to improve the overall productivity of the organization from an IT standpoint.
Impressed by Endeavour’s vision and mission, Igor joined the organization so he could contribute his extensive experience in business and information technology to the community. He is motivated by the passion and dedication of many professionals who contribute their time and talent helping non-profit organizations. Combining his extensive industry experience with strong analytical and strategic thinking skills, Igor’s focus is to help Endeavour build a technological base that will support the organization in achieving its strategic goals and growth.
Igor is one of the founders of RedSoft Global Services, a boutique IT consulting firm that helps organizations to achieve results and accelerate growth using Information Technology.
Igor holds an MBA degree from the Schulich School of Business at York University.
Julie Lafford, Co-Director, Client Relations
Julie has over fifteen years of experience in the advancement of post-secondary education. She joined the University of Toronto in 2008 and built the Faculty of Medicine’s landmark strategic plan for Alumni Relations working with a diverse set of stakeholders to develop engagement strategies for the Faculty’s 55,000 alumni. She is also responsible for programs which bring in donations of over $2.5M annually.
With a strong commitment to improving the social sector, Julie was a consultant with Endeavour in Round 18 and is excited to become part of Endeavour’s leadership team with this new assignment.
Julie holds a BA and MA in History from Concordia University in Montreal and an MBA from UofT’s Rotman School of Management.
Juliette Prouse, Director, Finance
As Director of Finance, Juliette is responsible for financial management at Endeavour. This includes monitoring, budgeting, forecasting, and preparing and presenting financial reports to the Board of Directors and members at the Annual General Meeting. Juliette works closely with the President and Treasurer to ensure strong accounting and internal financial controls are in place to support the financial health of the organization.
Juliette works at a non-profit in Hamilton as the Director of Business Operations. She made the switch to the non-profit sector after 15 years working in the for-profit world in financial management positions. She is passionate about supporting non-profit organizations in improving their processes so they can make their hard earned funds go farther in fulfilling their mandates.
Juliette has held previous volunteer positions with Centre 3 in Hamilton, the March of Dimes and Shinerama. She joined Endeavour as an Engagement Manager working with a consulting team. After experiencing first hand the great work done by the organization, and the dynamic and motivated people Endeavour attracts, she was keen to be a part of its continued growth and development.
Juliette has a CPA/CMA and an MBA from DeGroote School of Business, McMaster University in Hamilton.
Kelvin Law, Co-Director, Client Relations
As Co-Director of Client Relations, Kelvin develops and nurtures relationships with Endeavour’s clients from assessment and selection, overseeing the onboarding process, through to engagement completion. As leader of the Client Selection Committee, his responsibilities span throughout the year covering each semi-annual client selection process.
Since 2012, Kelvin began as an Endeavour consultant for a Round 11 engagement with PREVNet (Promoting Relationships & Eliminating Violence Network). His responsibilities grew as he became a senior consultant for a Round 12 engagement with the Rideau Environmental Action League, and when Round 13 came around, Kelvin shifted his expertise to support Volunteer Recruitment and the Client Selection Committees.
Passionate about giving back to his community. Kelvin has an impressive track record and has held various volunteer, student leadership and executive roles at SickKids and University of Toronto, including the Life Sciences Career Development Society and the Molecular Genetics Graduate Student Association. Driven with a passion for a positive impact, Kelvin has participated in the Shanghai Regional Finals for the $1M Hult Prize, a social venture healthcare challenge in partnership with President Bill Clinton and the Clinton Global Foundation.
Kelvin holds a Ph.D. in Molecular Genetics through the University of Toronto, where he completed his graduate research studies at the Hospital for Sick Children. His area of focus lay in the Developmental and Stem Cell Biology Program: utilizing mouse models of disease to research Hedgehog signalling – a cellular communications pathway that drives the maturation of neuronal stem cells; guides the patterning of neurons in the embryonic spinal cord; and the disruption of which causes lethal embryonic and congenital defects, as well as a predisposition for multiple cancers.
Laura Gutsch, Co-Director, Volunteer Recruitment and Retention
As Co-Director of Volunteer Recruitment and Retention, Laura co-manages the recruitment for the consulting engagements, in addition to supporting the continuous development of consultant recruitment and retention.
Laura joined the Endeavour team in the fall of 2010 as a volunteer consultant to support the Canadian Students for Sensible Drug Policy in developing a new brand strategy. The team’s positive collaboration and client’s passion were inspiring. Laura returned as an Engagement Manager the next summer, leading a consulting team to support Psychosocial Rehabilitation (PSR) Canada. With a team of terrific consultants, they developed a marketing strategy aimed at placing PSR Canada in a position to develop further strategies and plans for long-term growth and success. Both engagements enabled Laura to collaborate with a tremendous group of people with an unwavering dedication to giving back to non-profits. She was also able to directly experience the impact the Endeavour teams have with their clients. Taking these positive experiences, Laura next moved to the Volunteer Recruitment and Retention Committee in an effort to support the recruitment of consultants, enabling them to have the same enriching opportunities. Supporting the consultant screening for several rounds, Laura is now looking forward to taking a bigger role in co-managing consultant recruitment.
Laura currently works for a small marketing firm, supporting client and project management. She holds an MBA from the Rotman School of Management, as well as having additional professional development in the areas of marketing and human resource management.
Myriam Castilla, Director, Evaluation
As Director of Evaluation, Myriam Castilla works with the Endeavour Executive Team and Board of Directors to determine outcomes and impacts, identify learnings, and inform strategic directions and programming to grow influence among the community sector, and foment a culture of learning and improvement.
Myriam’s passion is facilitating development through learning and building capacity. She currently works for the Black Creek Community Health Centre managing the Healthy Kids Community Challenge project in the Humber-Downsview region. With extensive experience in a variety of non-profit organizations, international development firms, community health, and government settings, Myriam has been involved in diverse fields such as public administration, public policy, development, management, monitoring, evaluation, and learning.
Myriam holds a MA in Economics from the National University of Colombia and a MA in Development Studies from York University.
Mithun Dig, Co-Director, Client Relations
Mithun in collaboration with Julie and the Client Selection committee manages the life cycle of the relationship between Endeavour and its clients. He assists with initial client assessment, selection, onboarding, communication and impact assessment.
He is a seasoned Endeavour volunteer. He has contributed on three different projects as an Engagement Manager. The projects included creation of earned income strategy for an environmentally focused organization, marketing strategy for a specialized theatre group and growth strategy for a historical society working for the preservation of heritage. He believes in the service that Endeavour provides to the non-profit landscape and wants to contribute in all capacity to sustain it.
He works with one of the leading banks in Canada and manages strategic projects that build new capabilities within the bank to meet the needs of various Corporate clients of the bank. Working with various business partners, he has acquired strong capabilities in managing client expectations. An MBA from Schulich School of Business, specialized in Finance and Business Consulting. He was an executive member of the Graduate Business Council (Schulich Grad Student Body) and worked towards improving the student experience during their terms.
Natalie Dykes, Co-Director, Training and Development
Natalie is passionate about improving the world of work. She is also a firm believer in life-long learning and development. In her varied career path, she has worked or volunteered in customer service, sales, property management and suicide prevention and crisis management. The one theme through all these roles, was that Natalie was always quick to become involved in the training and development of new staff or volunteers. She is excited to continue her involvement in training and development with Endeavour.
In her spare time, Natalie is an avid traveller and loves exploring new cultures. She has been to 25 countries, with her most recent adventures taking her to Iceland, and on a solo road trip through the Balkan countries of Montenegro, Croatia, Bosnia and Hercegovina and Slovenia.
Natalie graduated cum laude with an MSc in Organizational Psychology from Maastricht University in the Netherlands. She also holds a BSc in Psychology with distinction from the University of Victoria.
Richa Thapliyal, Co-Director, Volunteer Recruitment and Retention
A passionate and driven individual, Richa has over 10 years of experience in the nonprofit sector and over 5 years in the for-profit sector. She has a Bachelor’s degree in Agricultural Sciences from Govind Ballabh Pant University of Agriculture and Technology, India. She also has a Master’s in Business Administration and Master’s in Sciences in International Business from Vancouver Island University, Canada. She is currently working with LUSH Fresh Handmade Cosmetics North America as an Assistant Manager, ensuring strategic planning and effective functioning of the business. Previously, Richa worked with Federation of Indian Animal Protection Organizations as a campaign manager where she created the strategy, the volunteer base and mobilized over 30 volunteers for a national campaign. Currently she is volunteering as a Crisis Link volunteer with Toronto Distress Centre and also provides consulting services to non-profit through her volunteer work with Endeavour. Formerly, she has volunteered as a fundraiser for Centre for Child Development, outreach worker for Liberation BC and Stop UBC Animal Research. She has also served as a humane educator and a Community Council member for BC SPCA Surrey.
Richa believes in not settling for less than she can be, do, give or create and is currently working on her Certificate of Project Management from University of Toronto. During her spare time, Richa loves to be in nature, listen to podcasts, read and run. Through her experiences, Richa has developed strong strategic planning, people leadership and management skills. Richa is keen on utilizing her passion, skills and experience to strengthen the non-profit sector.
Robyn Parr, Co-Director, Project Management
Robyn joined Endeavour as a Project Manager in 2017 and quickly saw the value of skills-based volunteering. Accepting the Co-Director, Project Management role in Round 21, Robyn supports the Project Management team on developing tools and resources that will benefit project teams in the long-term. She is interested in supporting the unique needs of both our experienced career professionals and recent graduates as they commit to six-month project engagements in the interest of furthering Endeavour’s mission.
She loves all things organized and is keenly interested in process improvement, service delivery and project management. She currently works as an Assistant Registrar, Student Financial Services and brings 15 years of experience in education and non-profit organizations. She stays motivated by committing to make daily 1% improvements.
Robyn majored in Fine Art at Wilfrid Laurier University, holds an MA (Leadership) from the University of Guelph and her PMP certification through the Project Management Institute. In 2016 she finished a role as Project Manager on the Registrar’s Office ‘one-stop’ service integration project. In acknowledgement of this work, the project team was awarded the Ryerson President’s Blue and Gold Award of Excellence.
Zayyan Chowdhury, Co-Director, Project Management
Zayyan is an engineer with a passion for solving difficult business problems. He started his career as a Program Manager at AMD, delivering their flagship graphics product with a rapid time-to-market. He then joined Bell Canada and progressively grew his responsibilities in various roles within Project Management, Pricing, and Customer Strategy. He currently leads the Process Optimization team at Bell and champions for a best-in-class customer experience.
Zayyan holds a BASc in Mechanical Engineering & Sustainable Energy and a MEng in Engineering Entrepreneurship & Innovation, both from the University of Toronto. He is an avid fan of soccer, enjoys biking, and reads about human-centered design. Zayyan has previously mentored newcomer immigrants with Youth Assisting Youth and volunteered with Transition Toronto.